Calibration for Incrementality Readouts
Connect lab readouts to weekly dashboards without flattening nuance—built for teams running geo and audience holdouts.
Catalog
Programs with filters that respect nuance
Search titles and summaries, then narrow by model, channel, delivery, and experience level.
Data-Driven Weighting Studio
Studio format for teams experimenting with algorithmic weights while documenting ethical and data-quality guardrails.
Linear Touchpoint Labs
Hands-on labs for linear attribution as a teaching tool—not a substitute for incrementality evidence.
MMM Tradeoffs in Six Weeks
Honest tour of marketing mix modeling: priors, stability windows, and how to talk when curves disagree with intuition.
MTA Lens for Paid Search
Build defensible multi-touch readouts for paid search without pretending the model is ground truth.
Position-Based Cross-Org Workshops
Facilitated workshops aligning product, growth, and partner teams on position weights and why they matter.
Stakeholder Narratives from Models
Storytelling lab for translating model outputs into executive-ready narratives without smoothing away uncertainty.
Time Decay Field Notes
Field-style course on half-life choices, decay curves, and how decay interacts with seasonality.