2025-02-12 · platform data · governance · weekly reviews
When platform attribution and internal models disagree
A practical disagreement map for weekly reviews—what to reconcile first, what to park, and how to phrase the gap.
Writing
Field notes on measurement judgment
2024-11-03 · incrementality · memos · partners
Incrementality readouts that survive a skeptical partner team
Templates for memo structure, dissent capture, and when to pause a story that outruns the evidence.
2025-01-18 · facilitation · cohorts · training design
Designing cohort rituals that protect nuance
Small facilitation tweaks that keep attribution training honest as teams scale.
2024-09-29 · workshops · governance · cross-channel
Cross-channel workshops without collapsing into politics
Agenda patterns that keep position-weight conversations operational instead of personal.
2025-03-02 · visualization · literacy · narrative
Spectral metaphors that help—and hurt—measurement literacy
Why hologram-style visuals can clarify multi-touch paths, and where they mislead executives.