Model comparison without theater
Side-by-side matrices that name what each model hides, not just what it highlights.
Dashboard signal
312
Documented cohort hours focused on attribution judgment
Development ByteCloud trains operators to read models honestly—especially when channels disagree and leadership wants a clean story anyway.
Browse programs
Signals we track on the grid
312Facilitated hours last year
54Partner orgs across APAC
18Model families rehearsed in labs
430Internal decks annotated in critiques
92%Cohort completion in 2024 intake
Why teams route questions here
Channel evidence, not cheerleading
Operators learn to defend paid, owned, and partner surfaces with shared vocabulary.
Reporting caveats people remember
Templates embed pause triggers so incrementality readouts age responsibly.
Programs on the near horizon
Full catalog
MTA Lens for Paid Search
Build defensible multi-touch readouts for paid search without pretending the model is ground truth.
MMM Tradeoffs in Six Weeks
Honest tour of marketing mix modeling: priors, stability windows, and how to talk when curves disagree with intuition.
Linear Touchpoint Labs
Hands-on labs for linear attribution as a teaching tool—not a substitute for incrementality evidence.
01 — Delivery spine
- Diagnose — map where narratives outrun evidence.
- Align — reconcile definitions before touching visuals.
- Rehearse — red-team memos with partner personas.
- Instrument — publish dissent logs alongside charts.
- Iterate — schedule governance without hero slides.
From our cohorts
MMM Tradeoffs forced our priors debate into daylight—still tense, but now logged.
Short.
The MTA Lens for Paid Search brief template is the first artifact our Tokyo pod actually reuses. Still wrestling with consent copy on Safari, but the structure holds.
Linear Touchpoint Labs facilitator pushed back when we tried to “smooth” decay curves for the board preview. Annoying in the moment, correct in hindsight.
Field notes
Archive
2025-02-12
When platform attribution and internal models disagree
A practical disagreement map for weekly reviews—what to reconcile first, what to park, and how to phrase the gap.
2024-11-03
Incrementality readouts that survive a skeptical partner team
Templates for memo structure, dissent capture, and when to pause a story that outruns the evidence.
Quarterly memo list
No purchase on this grid—just a quiet mailing list for syllabus drops and office-hour openings.