Channel analysis
Linear Touchpoint Labs
Hands-on labs for linear attribution as a teaching tool—not a substitute for incrementality evidence.
¥92,000 informational
3 half-day labs · Live studio
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Narrative
Small squads map journeys, assign linear weights, and break the math when journeys get messy. Includes facilitator critiques on slide decks that overstate linear outputs.
Included modules
- Touchpoint card sorting kits (digital)
- Pair exercises on collapsing paths
- Slide critique studio with red-team prompts
- Exportable linear model spec sheet
- Office hours on journey definition drift
- Mini rubric for “safe to say” statements
- Cross-team readout rehearsal
Outcomes
- Facilitate a linear model review without over-claiming.
- Detect journey definition drift before quarterly reviews.
- Pair linear outputs with qualitative journey notes.
Responsible mentor
Noa Feldman
Reporting coach translating model math into operator checklists.
Participant questions
Examples skew B2B, but retail journeys are covered in lab two with alternate worksheets.
Experience notes
Linear Touchpoint Labs finally gave our team shared vocabulary—especially the “safe to say” rubric.